Birds as a company has been around the motor industry since the 1930s and started getting involved with BMW in the early ’70s, originally as a BMW dealer.
In the late ’80s technical director Kevin Bird developed a tuning arm of the business, which today focuses on suspension tuning and limited-slip differentials to open up the ride and handling envelope of BMWs past and present.
‘That’s what makes us unique,’ Bird says. ‘there are many...